Edge226, a data-driven ad-tech solutions company, has acquired Webpals Mobile in an attempt to boost its position in the app-install market and expand its reach into new social channels.

Based on this acquisition, Edge226 is the official Facebook marketing partner and a Google App preferred creative marketing partner.

“We’re excited to announce our acquisition of Webpals Mobile, which combines Webpals Mobile’s unique knowledge of mobile social marketing with our performance-driven DSP, the combination of DSP and Webpals Mobile’s social marketing excellence aims to answer one of mobile’s biggest challenges -- high quality user acquisition for app developers, at scale,” CEO of Edge226 Avishay Raviv said.

Webpals Mobile, formally DAU-UP Clicks Mob, is a Google App preferred creative partner and a marketing partner of Facebook, with a focus on social gaming apps.