Last Update 16:14
Friday, 19 April 2019

Initiative bringing arthouse films to Egyptian cinemas kicks off next week

Misr International Film will be launching their latest, highly-anticipated initiative, an art-house cinema programme called 'Zawya', on Wednesday 12 March

Ahram Online , Friday 7 Mar 2014
wadjda main
Still from 'Wadjda'
Share/Bookmark
Views: 2030
Share/Bookmark
Views: 2030

Misr International Films (MIF) will be launching their highly anticipated initiative 'Zawya' on Wednesday 12 March, with a screening of internationally acclaimed Saudi film Wadjda, directed by Haifaa Al-Mansour.

Zawya is an alternative cinema project that will screen arthouse films, both local and international, that do not normally make it to screens in Egypt at a number of movie theatres around the country. The first permanent venue for the project is the newly-renovated Cinema Odeon in downtown Cairo.

The opening film, Wadjda, will be showing in Cinema Odeon for a week, although the run might be extended.

Zawya aims to focus on local independent productions, in order to support and promote the work of young Egyptian filmmakers who often lack the means to distribute their work and give it the viewing opportunity it deserves.

The initiative will also hold film discussions, master classes in related topics, and retrospectives throughout the coming year.

Zawya was originally intended as an extension to MIF's Panorama of the European Film, which was launched in 2004 and has ever since become one of Cairo's most eagerly-awaited cinematic events, but with a wider scope. Films will also be showing for longer periods of time than at the Panorama.

"The Panorama is more than a series of film screenings; it is an ongoing process aimed at altering viewership trends and film culture in Egypt," director and producer Marianne Khoury, who founded the Panorama, told Ahram Online in a November 2013 interview. “I am aware that one week a year is not enough to achieve that, and this is why we are launching Zawya; an extension that will keep the Panorama working all year long.”

“Today, young people who love cinema end up downloading pirated films from the Internet because it’s the only way they can watch them,” Khoury said. “I can’t blame them when they have no other choice, but now, with Zawya, they do. The best films from Europe and the Arab world will finally be available in Egyptian movie theatres.”

Zawya also hopes to build on the Panorama’s 'Education and Cinema' initiative, helping to bring cinema into education by partnering with numerous schools and universities throughout the country. 

Short link:

 

Email
 
Name
 
Comment's
Title
 
Comment
Ahram Online welcomes readers' comments on all issues covered by the site, along with any criticisms and/or corrections. Readers are asked to limit their feedback to a maximum of 1000 characters (roughly 200 words). All comments/criticisms will, however, be subject to the following code
  • We will not publish comments which contain rude or abusive language, libelous statements, slander and personal attacks against any person/s.
  • We will not publish comments which contain racist remarks or any kind of racial or religious incitement against any group of people, in Egypt or outside it.
  • We welcome criticism of our reports and articles but we will not publish personal attacks, slander or fabrications directed against our reporters and contributing writers.
  • We reserve the right to correct, when at all possible, obvious errors in spelling and grammar. However, due to time and staffing constraints such corrections will not be made across the board or on a regular basis.
Latest

© 2010 Ahram Online.