Egypt's biggest private media conglomerate Egyptian Media signed on Sunday several protocols with the National Media Authority (NMA) to provide content on state-owned Egyptian TV.
The protocols, which extend for 5 years, were signed between the CEO of the Egyptian Media Tamer Morsi and the head of the NMA Hussein Zein.
According to the protocols, the NMA and Egyptian Media will launch a new satellite TV channel aimed for the Arab region and focusing on Arab families.
The TV channel will be the first in a range of satellite TV channels aired through the Egyptian-owned Nile Sat, which broadcasts throughout the Arab world.
The NMA and Egyptian Media also agreed to upgrade and develop content on state-owned TV's Channel 1 and Channel 2, as well as the Egyptian satellite channel Al-Masriya.
According to the deal, advertising rights will be upgraded and developed in order to maximise revenues from new and already existing channels.
Egyptian State TV, which is part of the Egyptian TV and Radio Union, owns over 10 terrestrial and satellite channels.
The Egyptian Media group owns ONTV network and CBC TV Network.