Starting Wednesday and for a month, a photo of renowned Egyptologist Zahi Hawass will decorate Times Square in Manhattan, New York, inviting Americans to visit Egypt.
Times Square is one of the best-known locations in New York and the United States, visited by 80 million people during the summer vacation period.
The photo of Hawass will show for 30 days starting tomorrow, when two celebrations (daytime and night) will take place.
The unveiling will be attended by renowned Egyptian and American figures as well as American archaeologists from the Metropolitan Museum and Egyptian diplomats headed by Egyptian General Councillor Hisham Al-Naqib.
Hawass will be shown in his trademark blue jeans, shirt and Indiana Jones-style hat.
The photo will appear every two minutes in Times Square with a message underneath from Hawass inviting Americans to come to Egypt and enjoy its unique heritage and culture.