Kayfa tudeer hamla entekhabeya benajah (How to successfully manage an election campaign) by Aly El-Bahnasawy, Cairo: Shabab Books, 2011.
The book by media expert Aly El-Bahnasawy takes the potential candidate through the entire process, from the instant of decision until the last day.
El-Bahnasawy covers campaign planning, structure of campaign management setup, and tips and training on preparing speeches.
El-Bahnasawy worked as a journalist for various foreign publications in Egypt, and presented various TV programs.
He was also one of the consultants for the committee responsible for running the referendum on constitutional amendments of March 2011.
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