Mohammed bin Rashid Al Maktoum Knowledge Foundation (MBRF) has launched the seventh edition of the "Bil Arabi" initiative, which seeks to advance the global status of the Arabic language and encourage its use in everyday communication channels.
“Launched in 2014 under the patronage of Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Chairman of MBRF, ‘Bil Arabi’ strives to encourage the use and appreciation of the Arabic language, which has enjoyed an unparalleled longevity and continuity. That is what sets our language apart; it has withstood the test of time, persisted as eras and cultures overlapped, and held on to its unique style and aesthetic that has produced literary and scientific masterpieces,” MBRF’s CEO Jamal bin Huwaireb said.
He added that the initiative began as a simple idea generated by ambitious and promising youth.
“More than six years later, ‘Bil Arabi’ has captured the attention of millions from all segments of the community in UAE and abroad. United by their love of the Arabic language and their commitment to preserving it, they took part, year after year, in the initiative’s activities and events around the world,” he added.
In its seventh year, "Bil Arabi" has set an extensive agenda of events that reflect MBRF’s objectives to promote the use of the Arabic language in everyday life, making it the primary language of communication across all channels.
This year’s round will organise various activities and contests, set to take place across nine countries, including the UAE, Morocco, Latvia, Kuwait, China, South Korea, Jordan, Singapore, and Bahrain.
The activities include "Bil Arabi Competition", where followers of the initiative on social media platforms will be asked questions that seek to enrich their knowledge of the Arabic language, and every day, one user will win a prize.
The "Bil Arabi Ambassadors" initiative targets Emirati exchange students to enhance their Arabic skills and promote the use of the language among them.
This year’s edition of the initiative, as well, will see the launch of the "Bil Arabi Best Idea Contest", which calls on audiences to come up with innovative ideas to improve and promote the initiative.