Egypt’s Consumer Protection Authority (CPA) suspended on Tuesday a television advertisement over its abusive content, reported state news agency MENA.

The television advertisement for Fox potato chips featured a father slapping his son, which represents a violation of the decree for the specification standards 484 for the year 2005, Atef Yaqoub, head of the authority, told MENA.

The decree "aims to protect consumers’ rights to personal dignity and respect for religious values, customs and traditions."

The decision followed a memorandum from the ministry of social solidarity and several other complaints from the public, Yaqoub said.

The advertising company has already been alerted to the decision, he added.

The CPA follows the ministry of industry.