Last Update 16:16
Monday, 14 October 2019

Facebook launches effort to help boost newspaper subscriptions

AFP , Tuesday 27 Feb 2018
This file photo taken on November 20, 2017 shows logos of US online social media and social networking service Facebook (Photo: AFP)
Views: 3755
Views: 3755

Facebook on Tuesday announced a $3 million pilot project aimed at helping US newspapers boost paid digital subscriptions.

The move was the latest by the huge social network to respond to concerns that it and other online platforms have hurt news organizations by dominating internet advertising.

The "local news subscriptions accelerator," part of the Facebook Journalism Project, will work with a small group of metro news organizations "to unlock strategies that help publishers build digital customer acquisitions on and off our platform," said a statement from Campbell Brown, Facebook's head of news partnerships.

Facebook recently took steps to enable publishers to encourage paid subscriptions directly from the social network, moving away from requirements that news organizations offer free content in links from Facebook.

The new initiative builds on that effort by offering guidance to publishers to help their digital initiatives.

"We know Facebook is one part of the strategy to engage readers and ultimately drive paid subscriptions," Brown said.

Facebook will offer "coaching from digital subscription experts" to help build reader engagement, she added.

The effort by Facebook comes amid ongoing woes of legacy news organizations which have had trouble replacing revenues lost from print advertising in the digital space, with many outlets implementing new or revised "paywalls."

Facebook said it is working in the project with the Atlanta Journal-Constitution, Boston Globe, Chicago Tribune, Dallas Morning News, Denver Post, Miami Herald, Minneapolis Star Tribune, Omaha World-Herald, Philadelphia Inquirer, Seattle Times, San Francisco Chronicle, The Tennessean and Newsday.

Brown said Facebook would coordinate with the Lenfest Institute for Journalism to share findings through the Local Media Consortium, Local Media Association, and the News Media Alliance.

Search Keywords:
Short link:


Ahram Online welcomes readers' comments on all issues covered by the site, along with any criticisms and/or corrections. Readers are asked to limit their feedback to a maximum of 1000 characters (roughly 200 words). All comments/criticisms will, however, be subject to the following code
  • We will not publish comments which contain rude or abusive language, libelous statements, slander and personal attacks against any person/s.
  • We will not publish comments which contain racist remarks or any kind of racial or religious incitement against any group of people, in Egypt or outside it.
  • We welcome criticism of our reports and articles but we will not publish personal attacks, slander or fabrications directed against our reporters and contributing writers.
  • We reserve the right to correct, when at all possible, obvious errors in spelling and grammar. However, due to time and staffing constraints such corrections will not be made across the board or on a regular basis.

© 2010 Ahram Online.