The Egyptian Ministry of Tourism has launched a marketing campaign titled ‘Egypt – Experience, Invest’ during the 2018 World Cup promoting Egypt as a destination for tourists and investors, according to a statement by the ministry.
The #ExperienceEgypt logo was displayed on the animated signs surrounding Ekaterinburg Arena stadium in Russia on Friday during the Egyptian national football team’s match against Uruguay, as well as during the Saudi Arabia vs Russia match on Thursday.
The Egyptian ministries of tourism and investment and international cooperation signed a contract with FIFA on Tuesday in Moscow to become an Official African Regional Supporter of the 2018 FIFA World Cup in Russia.
Minister of Tourism Rania El-Mashat said that the campaign’s promotional material will be displayed during all 64 matches of the tournament.
The campaign is part of ongoing efforts by the Ministry of Tourism to attract more tourists and target different age groups.
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