Google sees strong growth potentials for Egypt, seeing the digital age as an engine for developing Egypt’s economy.
In a panel at the E-commerce summit in Cairo, Martin Roseke, public policy and government relations manager at Google for the MENA region, said that the potential for Egypt's digital economy stems from its deep talent pool and vibrant ecosystem, and that there are considerable efforts underway to put in place more enabling policies. Getting this balance right is key to give the digital economy the chance to thrive.
He also added that there is huge growth potential, both for established businesses to develop an eCommerce presence and for new start-ups, and both of these are very important to consider when looking at regulation and legislation.
"It's super important that best practices from around the world are taken into account before enacting new legislation and to strike the right balance between the need to grow a nascent digital eco-system, giving it the ability to innovate & create jobs, and security considerations to ensure new technologies are used responsibly", he said.
Google recently announced that they are “growing their presence in the country by hiring more people in order to be closer to their users, businesses and partners in the country”