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Egyptian beach tourism here to stay: Minister

An Islamist government will have no effect on the bikini and beer holidays currently on offer at Egyptian resorts, says tourism minister

Ahram Online and Reuters, Friday 21 Sep 2012
Egypt resort
Here to stay: Egyptian beach resort to see few changes under President Morsi (Photo: Reuters)
Views: 3077
Views: 3077

Egyptian beach tourism is here to stay under the country's new Islamist-led government, the tourism minister said this week, as the hospitality sector weighed the effect of recent clashes outside the US Embassy in Cairo.

"Nothing will affect beach tourism. We are building on, increasing even, the capacities and the services rendered for our clients coming to our beaches," Tourism Minister Hisham Zaazou told Reuters.
"The current government, the current president is backing tourism at large. Everybody is aware that beach tourism constitutes 70 per cent of the traffic coming to Egypt. It will continue to do so," Zaazou added.
The future of the industry has become a hot topic with the ascension of Islamist groups to political power in Egypt's first truly free parliamentary and presidential elections.
Many Islamists object to women wearing revealing swimwear on public beaches and oppose the sale of alcohol, key parts of holidays for many Western visitors to beach resorts such as Sharm El-Sheikh and Hurghada.
Zaazou's comments, made on the sidelines of a Tuesday business conference, suggested there was a middle way.
"If there is investment in special kinds of beach tourism for, let's say, Arab investors or Islamic investors as mentioned before, we are welcoming that on top, not in replacement of the current beach tourism," he said.
It was the clearest statement yet of the Islamist-led government's stance.
Brotherhood officials had previously sidestepped questions over the future of beach tourism, often dismissing the topic as marginal and saying there are more important things to worry about.
Other, more hardline, Islamists had been clearer. Last December, the spokesman of the Salafist Nour Party said it was in favour of a blanket-ban on alcohol and 'improper' forms of beach tourism, which were said to "induce vice."
Tourism accounted for 10 per cent of Egypt's economic activity during the final years of the Mubarak era. 
But last year's uprising saw visitor numbers plunge amid sustained unrest and long-running political uncertainty. Revenues for 2011 were around $9 billion, a third less than the year before.
Recent figures suggest a mild recovery, with Egypt seeing around 16 per cent more tourists this June than last.
But the recovery attempts may be hampered by last week's events, when Egyptians, protesting a film made in America and deemed offensive to Islam, scaled the walls of the US Embassy in Cairo. Four days of clashes ended with two dead and around 250 injured.
Zaazou said Egypt aimed to increase the number of visitors from a projected 12 million in 2012 to around 15 million in 2013 -- a number that would equal the number of visitors in 2010.
"If we view the tourism industry as a factory, then it is ready for operation tomorrow morning," he said.
The government aimed to attract 30 million tourists by 2020, he said. By then, he said the industry should be generating $25 billion in revenue per year - double the $12.5 billion it generated in 2010.
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22-09-2012 06:25am
Is there still hope?
You will not expect people spending their holidays with their families in a country where extreme Islamism exists and where people express their dislike about the west like it is common in Na’ama Bay by shop holders. Sexual harassment and nasty comments about your nationality are just an easy walk through Sharm. As Egyptians drink tea Europeans drink beer and wine. If this is not understood then it will never click. Europeans spend a lot of money to get a tan. Will they come to Sharm or Hurghada to wear a Jalabeya like in the north coast Egyptians do which is supposed to be halal? I don’t think so. What you will always be able to attract is tourists who will travel for a less price comparing staying at home in the rain. But these tourists will bring the Egyptian tourism to a final end.
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21-09-2012 09:27pm
Message to Minister Zaazou
Dear Mr.Minister, Tourisim is NOT a factory as you say. A factory is easy to run, you just need to have the right equipment, trained staff, and a product that has demand. Tourism, your ministry, is much, much, more complex. You are dealing with people, who have choices, who have desires and aspirations, and who have expectations. Unless you focus on security, better service, better trained staff, better facilities, you will not be successful. You have to work hard to ATTRACT your customer. I challenge you to do your homework,do consumer research with departing tourists, and develop a real plan. I have been in business for 30 + years. Contact me through email if you dare. I can help you.
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23-09-2012 10:42am
Ansari,if you want to witness the truth of the comments here,just visit luxor or cairo or aswan,which are all locations dead and empty,as the western,as well as chinese or other tourists fear to go to
22-09-2012 10:33pm
TH, to runa and manage a factory is lot tougher than tuorism. Egypt offer the tpurism no other country offer. The tourism industry is all established mechanism, there is not much to spend on it as it is seld sustaining phenomenon. What do you mean by hard to attract cusomer, there is well establish mechanosm. You are trying to say only Western people come here, no the people from around the world come here. All the government has to establish a sense of security, where in MUbarak reighn it was hard to get.

21-09-2012 06:42pm
nothing learned about tourism.....
well,it seems,the mbs dont have any clue about tourism: 1. is always the prize,so the real ugly tourists you will be granted 2. is the sympathy, and that means,whats happening on your streets,in your politics etc will reflect on the decission of tourists,where to book their yearly vacations...and with salafies on the run, burning demonstrations and mad men in front of embassies you can forget about normal tourists,as they have the whole mediterrean coast to choose..... got it? go on and live in your islamic paradise without forreign currency from tourism
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