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Egypt's tourism authority promotes domestic tourism

'My Country is Beautiful' initiative offers low rates and promotional offers

Ahram Online, Friday 28 Feb 2014
tourism
(Photo: Reuters)
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Egypt’s tourism authority has launched an initiative in collaboration with the private sector to promote domestic tourism.

For two months, the “My Country is Beautiful” initiative will create a platform for tourism agencies to make information on Egypt's touristic destinations available to locals.

Accordingly, low rate packages and promotional offers will be available to tourists taking part in the initiative, which will last unitl 26 April.

In September 2013, Egypt’s ministries of tourism and civil aviation launched an initiative to encourage domestic tourism in an attempt to boost hotel occupancy rates

On Wednesday, Germany advised its citizens against traveling to Egypt's Sinai and recommended that those already in its beach resorts arrange to return home.

Germany's warning follows the bombing of a bus carrying Korean tourists in the Red Sea town of Taba in mid-February. The assault was the first on tourists since president Mohamed Morsi's ouster in July 2013 spurred an Islamist insurgency.

The ailing tourism sector in Egypt, from which millions draw sustenance, took a blow following the 2011 popular uprising which ousted president Hosni Mobarak.

Earlier hopes for recovery have faded as tourism sector revenues dropped 40 percent in 2013 recording $6 billion compared with the year before.

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2



Werner Gessner
01-03-2014 10:50pm
2-
14+
local business
yes, we must and always turned to local Business in crisis,that's all what is and can be done. The room rates are lower, yes at least to cover the expenses, salaries of the employees as they are suffering most. It will help overall but it's not the best solution, lets hope for a better future in the tourism industry in the years to come.
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expat
02-03-2014 01:56pm
10-
4+
partly right
Dear Mr. Gessner, you are partly right,to cover the expences and to give the staff the salaries, but dont forget,that you definitly lower the standards every time and that your rates never fully recover, this started with hatschepsut and led ultimately to the crazy low rates as for example in hurghada...my two cents from the inside
1



expat
28-02-2014 11:15pm
10-
7+
zaazoos ideas again....
Keeping places busy and starving them in the same time by not paying the necessary fares is a little bit like creating potemkin villages.... nothing wron gwith egyptians enjoying their own destinations,but how big is the group of local tourists,which can actually pay the five star hotels the necessary rates? and thats not the end...ever found egyptian family live spread out in a breakfast buffet area mixed up with the last hard currency bringing tourists? tell you what,they get deaf after this experience,sorry and a point from my own experience,the calculations you do for a persons ability to eat vise versa its paid money never manage to cover an egyptian guest...which i find funny,as the prophet clearly stated not to waste any food,if its fit for the poor altogether,this is another show from famous zaazou to shadow the eyes of the employees of an industry,which is slowly dying in this country
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