Last Update 22:57
Monday, 28 May 2018

By the Sea

Summer is not official until we hang out by the sea

Amira Noshokaty , Wednesday 3 Aug 2016
by the sea main
Views: 7777
Views: 7777

Summer is not official until we hang by the sea. Hence the idea of reviewing FOTOMASR's latest photography book under the same title.

By the Sea is the second in a series of photography books dedicated to Egypt's photographic memory, personal photos.

The first was wedding pictures and this is Album two, titled By the Sea.

FOTOMasr was founded by photographer Hala ElKousy who explains in the book that the archive holds hundreds of photographs -- both amateur and professional -- and that the oldest dates back to the early twenties but stretches all the way into the seventies.

The collection unveils lost memories of our childhood, and our parent's childhood.

In the images there is the Fereska seller (Feresca is a sweet pastry invented by Italians who lived in Alexandria and is not to be found anywhere else), you can spot the famous beach photographer and his primitive photo shop technique where he would edit the photos so that the picture of the subject is visible several times once inside heart shapes, and the wooden statues made to entertain children on the beaches.

Book Cover

By the sea 1

Children pausing on a wooden motorcycle on the beach
By the sea 2

A family pausing on a wooden horse by the beach and the famous beach photographer in action on the left
By the sea 3

A boy buying the famous Fereskka limited only to Alexandria’s beaches

By the sea 4

A typical beach photograph with heart shaped primitive photo shop
By the sea 5

A woman by the sea
By the sea 6

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