On Thursday, April 20, 2017, the newest Spinneys supermarket opened its doors to residents of the upscale neighborhood of Sheikh Zayed in the new Mazar Mall located at ‘District 16’ next to Beverly Hills.
“We are pleased to be responding to requests by local residents to open a new store in Sheikh Zayed with our unique brand,” said Mohanad Adly, Chief Executive Officer of Spinneys Egypt. “We already operate two stores in the 6th of October area since 2010 but this new store serves the Sheikh Zayed neighborhood in particular”.
Adly pointed out that this is Spinneys’ 12th store to open in Egypt. Expectations were exceeded, despite competing grocery stores nearby.
“The number of customers proves the Spinneys brand is highly valued in Egypt,” Adly said. “We’ve developed a format that enables us to offer a very large variety of quality goods at a very competitive price and in very convenient locations.”
“Our investment in staff training is very rewarding and highly appreciated by customers,” Adly said. The Sheikh Zayed store creates 200 new jobs in the Spinneys workforce of now 1,600. All successful applicants have become members of the Spinneys family, entitling them to exclusive benefits, including medical insurance, a rewarding incentive scheme and training programs.
The 35 million pound investment in this 2,500 m2 store has provided shoppers with the latest Spinneys offer, including fresh meat, fruit & vegetables, deli & dairy, bakery as well as an extensive range of non-food and general merchandise items. Customers are also able to use the Spinneys popular loyalty program, providing them with the opportunity to collect and redeem points with every purchase.
The new store opening brings the total number of Spinneys hypermarkets and supermarkets in Egypt to 12 stores. "We have an aggressive growth plan for Egypt with a very experienced retail team to see it through. Our strategy is to diversify our formats by opening big hypermarkets along with smaller size supermarkets conveniently located close to our customers.”
Spinneys opened its first branch in Egypt in 2006 and has since made significant strides to increase its presence locally and also to enhance the brand’s image and awareness. Today, the brand is acknowledged for setting the highest standards of quality, service and value, offering high quality fresh produce, grocery and baked goods at a fair price in a fresh and friendly shopping environment.