In a span of 4 years Spinneys Egypt has quadrupled the size of their network locally. Their edge is in their ability to operate diversified retail platforms, namely; supermarkets and hypermarkets. This ability has given them the required flexibility to compete and penetrate different segments of the market offering a large variety of quality goods and services at very competitive prices and in very convenient locations.
Their growing loyal customer base is a testament that the Spinneys brand is highly valued in Egypt. The last addition to their rapidly growing network is Spinneys Shorouk.
Situated in City Plaza Mall, with its own dedicated parking area, the new multi-million pound addition to the Spinneys supermarket and hypermarket chain boasts 3,000 sqm space with a huge customer offering which includes; groceries, fresh meats, fresh bakes (prepared and baked fresh every day on location in the state of the art industrial ovens), in addition to a wide range of top selling appliances and textile items.
The idea behind this branch is to provide the Shorouk and Madinaty residents with the convenience of a one stop shop, strategically located on Shorouk’s main Shohada road.
Spinneys took convenience the extra mile as it also introduced its delivery service to the neighborhood residents.
The opening on November 4th of the new branch was well-received by local residents Great value offers and in-store promotions were introduced on a wide range of products including on the Spinneys own house brand products, which are a favorite among avid shoppers who look for best value for their money.
Spinneys’ own loyalty program has also proven to be a big hit among local shoppers. Customers rushed to sign up for the program by filling the application to get their Spinneys card. The popular scheme offers customers to collect points with every purchase and redeem them for valuable gifts or vouchers. The card is offered free for all new members.
Commenting on the new store opening, Spinneys CEO Mohanad Adly said, “The new store in Shorouk reflects our ongoing commitment to the Egyptian market. Over the last four years, we successfully quadrupled the number of operating stores in the Egyptian market and in 2019 we will continue to introduce Spinneys to as many Egyptian consumers as we possibly can. In implementing our aggressive store rollout strategy, we will be looking at locations not just in Cairo, but across various other cities as well”.
Spinneys started in Cairo in 2005 and brought a unique shopping experience to Egyptian consumers who have an affinity for high quality goods and services and great value. Currently, the retailer employs over 1,700 employees. The new store has created an additional 200 new jobs, all of whom were recruited locally from the neighboring communities.