Egyptian PR expert Lamia Kamel is taking part as a panel speaker in the Creative Women Conference, which kicked off in the Western Cypriot city of Paphos on 4 May under the auspices and with the participation of Republic of Cyprus First Lady Mrs Andri Anastasiades.
The international two-day gathering is designed to support female entrepreneurs from around the world. Kamel, managing director of leading Cairo-based PR firm CC Plus, will be one of 37 speakers and panelists in the annual conference which runs from 4 to 5 May. She is the only Egyptian speaker in this year's round and the second to participate in the previous rounds.
Kamel noted that the event offers a great opportunity to promote Egyptian women’s vision on the social and economic levels.
She added, "The conference will help us shed the light on the Egyptian government’s achievements on the social and economic spectra, not just on the political level, as well as support high-calibre Egyptians."
She made reference to 2017 that Egyptian President Abdel-Fattah El-Sisi had declared a "Year of Women". The year culminated with the Egyptian cabinet appointing six female ministers, the largest number of women in one cabinet in Egypt's history. These include the portfolios of investment, tourism and social solidarity, which Kamel said have been some of the most successful ministries in recent years.
"We seek to make the Egyptian leadership set a good example of soft power through young formidable talents. We aim to make the world know us not just for our past and our great ancient history but to see that we possess an ambitious vision and remarkable insight for the future through which we connect with Western communities," Kamel concluded.
The Creative Women Conference is an opportunity to re-think business and creativity with influential minds, such as Baroness Anne Jenkin, member of the House of Lords, co-founder with Theresa May of the Women2Win campaign, and member of the All Party Parliamentary Group on Women; Dr Amal Daraghmeh Masri, editor-in-chief and founder of Middle East Business News, as well as other notable figures from around the world.