Last Update 5:41
Saturday, 20 October 2018

Embassy of Sweden in Cairo celebrates Sweden Day to highlight values, innovations

Ahram Online , Wednesday 9 May 2018
Swedish Envoy to Egypt Thesleff
Sweden's Ambassador to Egypt Jan Thesleff during a performance by young Egyptian singer Hana Afifi (Photo Courtesy of Swedish Embassy in Cairo)
Share/Bookmark
Views: 2612
Share/Bookmark
Views: 2612

The Embassy of Sweden in Cairo celebrated on Tuesday Sweden Day, with the theme "Inspiring Sweden" set this year to highlight Swedish values and innovations.

In an official press release, the embassy celebrated with 2,000 invitees and representatives from more than 20 Swedish companies operating in Egypt.

“Today is about celebrating the strong Swedish-Egyptian ties that already exist, as well as looking towards the future and how we can further deepen our relations,” Swedish Ambassador Jan Thesleff said.

Multinational Swedish companies presented their latest innovations, products and services at the reception, allowing the embassy's guests to experience their products firsthand.

“Egyptians and Swedes are creative and I believe we can inspire one another," Thesleff said.

The ceremony was celebrated with music produced, written or sung by Swedish artists. Sweden is the world’s number one exporter of chart music relative to its GDP, according to the embassy.

The embassy highlighted Sweden's renowned artists, which include ABBA, Roxette and the late Avicii.

ABBA is back in world headlines after recently announcing new music for the first time in 35 years.

Music also featured young rising Egyptian singer Hana Afifi, who is part of the Fabrica musical theatre company.

Afifi has featured with various bands, including Cairo Big Band Society, The Gypsy Jazz Project and Retro.

Sweden Day 2018 was organised in collaboration with the following Swedish companies: ABB, Baxter, Electrolux, Ericsson, Gamma Knife, IKEA, Nordic Water, Oriflame, Scania, Tetra Pak, Volvo Cars, Volvo Buses, Trucks and Construction Equipment, Absolut, Atlas Copco, Blueair, Newstag, Novelari, SKF and the Swedish startups Elprices, FunRock and Kitab Sawti.
 

Short link:

 

Email
 
Name
 
Comment's
Title
 
Comment
Ahram Online welcomes readers' comments on all issues covered by the site, along with any criticisms and/or corrections. Readers are asked to limit their feedback to a maximum of 1000 characters (roughly 200 words). All comments/criticisms will, however, be subject to the following code
  • We will not publish comments which contain rude or abusive language, libelous statements, slander and personal attacks against any person/s.
  • We will not publish comments which contain racist remarks or any kind of racial or religious incitement against any group of people, in Egypt or outside it.
  • We welcome criticism of our reports and articles but we will not publish personal attacks, slander or fabrications directed against our reporters and contributing writers.
  • We reserve the right to correct, when at all possible, obvious errors in spelling and grammar. However, due to time and staffing constraints such corrections will not be made across the board or on a regular basis.
Latest

© 2010 Ahram Online.