The United Nations International Children’s Emergency Fund (UNICEF) has appointed Lebanese singer Yara as the regional ambassador for the Middle East and North Africa.
The appointment ceremony was held over an online video conference on 26 December. “I am just delighted to receive this appointment with UNICEF,” Yara said after signing the contract. “I look forward to working with my friends at UNICEF to advance children’s issues across the region.”
In her new role, Yara will primarily focus on UNICEF’s efforts to reach more people with credible information, including on COVID-19 and health and prevention measures.
“It is an absolute honour to welcome Yara to the UNICEF family in the region,” said UNICEF Regional Director for the Middle East and North Africa Ted Chaiban.
“We are grateful for all of Yara’s efforts to support our work, especially in the #MaskUp campaign to encourage more people to wear masks to protect against the COVID-19 pandemic.”
Yara is a former Ambassador to the Lebanese Red Cross and the European Union where she focused on the youth.
Carla Nazih Al-Berkashi, known by her stage name as Yara, is a Lebanese singer. She was born in 1983 in Deir Al-Ahmar, Lebanon.
Yara is one of the best-known singers of her time across the region. Her songs have been played hundreds of millions of times across entertainment outlets and music streaming platforms.
She released six highly popular albums with songs in different dialects in Arabic, making her extremely popular in different parts of the region.
Yara has nearly 24 million followers on different social media platforms and enjoys a large fan base.