The newly launched YouTube channel DX-Media promises to offer original content covering areas such as history, football, television drama, and music, focusing on past innovations with the help of modern techniques and skills.
Launched in collaboration between Orient Productions and Balail for Media Production and Investment, the DX-Media has already released a few episodes.
The first episode was part of DX-Media’s D-Nostalgia Ramadan segment and titled ‘Egyptian Ramadan Fawazeer: Nelly, Sherihan, Fatouta, and Disney.’
The episode focuses on the story of the Ramadan fawazeer in the early years of Egyptian broadcasting, how they evolved, their success, and why they loom so large in the national memory. The episode was written by Mohammed Al-Waziry and narrated by Mohammed Hatem.
Another episode explores Warda’s famous song ‘I Sing on The Rababa’ set against the political background of the 6th of October victory. The episode is narrated by well-known actor Sayed Ragab.
There is also an episode dedicated to the history of football events during Ramadan. Titled ‘Egyptian Football Memories in Ramadan,’ the episode begins with the 1993 injury of the coach of the Zimbabwean team, which discounted the winning result of the match and cost Egypt their place at the World Cup. The episode talks also about 2009 Egypt/Rwanda game, featuring the goal scored by Ahmed Hassan.
"El-Ahly and Zamalek also loom large in these recollections, and the programme addresses two of them: The 2001 qualifying match for the African Cup of Nations, which Al-Ahly won with a historic goal by Sayed Abdel-Hafiz, and the 2002 Zamalek match against Mazembe, which it won with two goals by Hossam Hassan. The episode was written and narrated by Mohanad Hassan," reveals DX-Media’s press release.
Founded in 2007, the Orient for Film and Theatre Productions is a Cairo-based private production company working in the fields of entertainment, arts and culture with the involvement of artists from Egypt, the Arab world and beyond.
Among Orient Productions' projects are The Temple Independent Theatre Company (founded in 1993) and the annual Downtown Contemporary Arts Festival (D-CAF), the biggest multidisciplinary festival of its kind in Egypt, among others. Orient Productions also oversees the Studio Emad Eddin Foundation and Maktabi Creative Office Spaces created in Downtown Cairo.
Balail Media has experience in news, entertainment, lifestyle and documentary, producing cutting edge television programming.
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