Last Update 21:44
Tuesday, 17 September 2019

Yousry Nasrallah to lead MENA’s first audience-generated film project

The public will be able to complete a movie script initiated by the renowned director

Ahram Online , Thursday 14 Dec 2017
Yousry Nasrallah
Yousry Nasrallah (Photo: courtesy of DIFF)
Views: 2870
Views: 2870

The Arab Entertainment Experience, which its founders describe as the Middle East’s first crowd-generated film project, was announced at the 14th Dubai International Film festival on Tuesday by companies FCCE and Arab Format Lab-Ritix.

The Arab Entertainment Experience (AEE) is a talent development project that will create a user-generated film made by the public, led by acclaimed Egyptian director Yousry Nasrallah, with the guidance of a team of industry professionals and the Arab world’s most talented film-makers.

The AEE project will be launched in Egypt, Saudi Arabia and the UAE, following in the footsteps of previous editions of the Entertainment Experience in the Netherlands, China and Turkey.

"This project is a pioneering step in talent development for the creative film industry, and we hope it will open new horizons,” Nasrallah said, according to the press release.

The AEE will rely on the public to complete a movie script initiated by the renowned director, through registering on a special digital platform that handles user-generated content.

Justus Verkerk, CEO of TV production and distribution company FCC said that the project will “facilitate and engage young and talented people for almost 9 months. And for many of them it could be a life changing event because suddenly they can show and share their talent.

This project is about the journey of making a movie; the crowd will write, act, direct and compose their own story. This will definitely be a next step of the industry in the MENA region!” 

Contestants will have the chance to have their version of the script evaluated, while the winning scripts will work alongside Nasrallah to create a professional film for theatrical release.

A television show of 13 episodes will air the process of making the film, leading up to the final film’s release in cinemas.

In parallel, there will be on the ground masterclasses and workshops open for all participants to attend.

For more arts and culture news and updates, follow Ahram Online Arts and Culture on Twitter at @AhramOnlineArts and on Facebook at Ahram Online: Arts & Culture 

Search Keywords:
Short link:


Ahram Online welcomes readers' comments on all issues covered by the site, along with any criticisms and/or corrections. Readers are asked to limit their feedback to a maximum of 1000 characters (roughly 200 words). All comments/criticisms will, however, be subject to the following code
  • We will not publish comments which contain rude or abusive language, libelous statements, slander and personal attacks against any person/s.
  • We will not publish comments which contain racist remarks or any kind of racial or religious incitement against any group of people, in Egypt or outside it.
  • We welcome criticism of our reports and articles but we will not publish personal attacks, slander or fabrications directed against our reporters and contributing writers.
  • We reserve the right to correct, when at all possible, obvious errors in spelling and grammar. However, due to time and staffing constraints such corrections will not be made across the board or on a regular basis.

© 2010 Ahram Online.