Andris Nelsons, music director of the Boston Symphony Orchestra (Photo: Reuters)
The Boston Symphony Orchestra is loaning iPads to concertgoers during performances in hopes of drawing new audiences to classical music.
Select patrons at a handful of upcoming Friday concerts will be able to use the iPads to view sheet music, video interviews with musicians, podcasts about composers and analysis on the music pieces. They'll also get a close-up view of the conductor from the musicians' point of view through video monitors set up in the hall.
The storied orchestra says it's the first to offer patrons customized iPads.
For now, the iPads and video monitors are being offered to the 110-persons seated in the rear orchestra floor section.
Other orchestras are also trying to incorporate new technology. The Philadelphia Orchestra recently launched a mobile application that lets audience members view program notes in real time.
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