Famous Egyptian band Cairokee released a video of their song "No'ta Beida" or "A Drop of White", the lead single of their 2017 album of the same name, directed by Taimour Taimour and featuring actor Ahmed Malek and actresses Salma Abu Deif and Karima Mansour.
The song, which was composed and arranged by Cairokee, has been visually choreographed in collaboration with the National AIDS Campaigns.
"Know, understand, don't stigmatize," reads the National Aids Campaigns slogans at the end of the video, revealing that the scenes have been inspired by a true story of an HIV survivor.
Although Cairokee was founded in 2003, eight years before the 2011 revolution, their first big success came in the post-revolutionary period.
Their hit single, Sowt El-Horreya (The Voice of Freedom), written during the first 18 days of the revolution and released before former president Hosni Mubarak stepped down, took the country by storm and could be seen and heard for months on TV channels, radio stations, and even as a cell phone ringtone.
The band gained international media attention, with appearances on CNN and coverage in publications like Vanity Fair.
Their third album, Sekka Shemal (An Indecent Path), features collaborations with the renowned musician Souad Massi and the late vernacular poet Ahmed Fouad Negm.
In 2015, Cairokee released Naas W Naas (People and People) followed by a collection of their best known songs a year later.
Their most recent and fifth original album, A Drop of White, featuring Abdelrahman Roshdi, Tarek El-Shiekh and Wael El-Fashny, was released in May 2017.
According to WHO statistics, the number of people living with HIV globally currently is 36.7 million.
The latest statistics issued from UNAIDS Egypt in 2014 indicate that the number of confirmed cases of HIV in Egypt stands at nearly 8,800, though there are estimated to be at least as many as 11,000.
Though affecting less than one percent of the population, thus rendering Egypt a low-prevalence country, challenges remain surrounding health education and social stigma about HIV/AIDS.
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