The newest episode of 'This Is Not a Concert,' released on YouTube on 21 May, features singer Nesma Mahgoub performing the song Rise Up from her home.
The adjunct professor of voice and founder of 'a caPop' choir at the AUC, Mahgoub is also a graduate of the same university's Musical Arts and Performance department.
In the intro to the video, Mahgoub explains that through her teaching, she is offering new music genres and styles which were not taught to AUC students before. According to Mahgoub, she wanted to open doors for different students to learn more about pop, rock, gospel, musicals, working with them on material which is closer to the daily music they are listening to.
She then goes on to sing Rise Up, a pop/gospel/soul 2015 hit by Andra Day.
"The song has a great message for everyone, especially in the rough times we are all going through now," Mahgoub explains. Anda Day's song Rise Up is a call to persistence despite the challenges that surround us and to not lose hope no matter the obstacles.
'This is Not a Concert' series was initiated by John Baboukis, a Cairo-based American professor and director of the Music Programme at the AUC, who also presented the first two episodes of the project AUC Center for the Arts YouTube channel. The third episode featured Dina Iskander, a soprano and an adjunct professor at the AUC.
Mahgoub is a well-known Egyptian singer who came into the limelight after winning Star Academy Arab World, the eighth season (2011).
She started singing at the age of 10 when she joined the children’s choir at the Cairo Opera House.
She studied music at school before embarking on studies with soprano Neveen Allouba.
Mahgoub has the very rare skill of singing to Oriental, Western and operatic tunes with equal excellence.
She participated in the German Competition "Jugend Musiziert" four times, winning the first prize in 2009 in Musical Theatre and first prize in 2010 in Pop Singing.
She released her first album "Hatolly eh" in 2012.
Earlier this month, Mahgoub released the new music video Search for Happiness ("Dawar Al-Saada") in which she performs in 10 languages and three dialects. According to the note released in the video, the song "is the result of the collaboration of a bunch of music lovers, each of them doing their part at home."
Apart from her responsibilities at the AUC, Mahgoub also works as a professional singer at MusicaPro Production House, voice teacher at MUST Opera House and at Fabrica Musical Theatre company headed by Allouba.
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