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Monday, 18 January 2021

Hussain Al-Jassmi's 'With Bold Font' is one of the biggest summer hits of 2020

The song has gained widespread popularity since its release in mid-August, garnering 100 million views on YouTube alone

Eslam Omar , Sunday 13 Sep 2020
Hussain Al-Jassmi
Emirati singer and composer Hussain Al-Jassmi (Photo: Al-Ahram)
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Views: 3719

Emirati singer and composer Hussain Al-Jassmi’s recently released song 'Bel Bont El-Aareedh' (With the Bold Font) has proven one of the most popular 2020 summer releases.

The song has gained widespread popularity since its release in mid-August, garnering 100 million views on YouTube alone.

The 41-year-old singer created the song, which uses his typical Kurd-scale Maksom, in collaboration with his team of Egyptian artists, acclaimed lyricist Ayman Bahgat Amar and arranger Toma.

'Bel Bont El-Aareedh' is among the biggest Arabic pop hits of the summer season, which has seen successful releases by bestselling Arab pop singers like Amr Diab, Hamaki, Angham, and others.

Moroccan singer Saad Lamjarred, whose 11 million subscribers double those of Al-Jassmi, has gained around 60 million views on YouTube for his hit 'Adda El-Kalam,' which was released on the same day.

Egyptian actor and singer Mohamed Ramadan, who also has nearly 11 million subscribers, has garnered 8 million views in less than a week with his duet with Gims entitled 'Ya Habibi.' Ramada’s music video was filmed abroad and boosted by a global marketing campaign, including a billboard in Time Square by Sweden's music platform Spotify. TikTok, Ramadan's July release with Super Sako, has gained 18 million views on YouTube.

Al-Jassmi, best-known for 2014 Egyptian smash hit 'Boshret Kheir', which has 445 million YouTube views, is one of the most active and successful singers in the Arab region, where he has sung various patriotic songs for a number of Arab countries.

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