Bushy moustaches, thick Syrian accents, fistfights in 1930s Damascus and... medical masks? A parody of a popular Syrian television show is raising awareness on curbing the coronavirus outbreak in neighboring Iraq.
Artists in Iraq’s southern port city of Basra have adapted the beloved characters of “Bab al-Hara” (“The Neighborhood Gate”) -- a 10-season period drama widely watched across the Arab world -- to convince their compatriots to take the pandemic seriously.
In one skit, the show’s main character Abu Issam (Iraq’s Mohammad Qassem) returns to the Syrian capital Damascus unannounced after a long absence, just in time to keep his son from getting into a street fight.
“Put on your mask!” Abu Issam scolds his son.
When Abu Issam’s wife (also played by Qassem) later draws close to welcome him home, he slaps her.
“Don’t you know that hugging and kissing are forbidden? We’re in the time of corona[virus]! Disinfect the house!”
The scenes are meant to be lighthearted, but Qassem told AFP the messages behind them are no laughing matter.
Iraqi actor Mohammad Qassemin a photo on the set of a video spoofing 'Bab al-Hara,' the iconic Syrian television drama, in Iraq's southern port city of Basra, April 22, 2020. (Photo: AFP)
“We created these skits to raise the public’s awareness of what measures the health ministry has asked them to commit to, how to disinfect and clean your hands, and how to abide by the lockdown,” he said.
Iraq imposed a nationwide lockdown in mid-March to combat the spread of the virus, but relaxed measures to an evening and weekend curfew last week.
People quickly flooded the streets as stores opened across the country, with very few practicing social distancing or wearing masks and gloves.
The language of comedy may convince people to take preventative action against the virus in ways government orders could not, said Youssef al-Hajjaj, who plays Abu Issam’s son in the “Bab al-Hara” parody.
“These sketches use comedy to spread information about staying protected when leaving your homes,” Hajjaj said.
Pop hits have also been used to persuade Iraqis to stay home, including a remixed music video of a beloved Egyptian hit featuring a police officer at a checkpoint.
“Corona’s got us under curfew here,” he croons. “The world is crazy and full of fear.”
Iraqi singers Wissam Daoud and Thaer Hazem were quick to put out their own tune, a ballad set to the energetic percussion typical of Iraqi music.
“Be careful and don’t go out,” they advise. “It’ll get easier day by day. That’s how you’ll stay well and this crisis will go away.”
Iraq has recorded more than 2,000 cases od COVID-19, including over 90 deaths, although many suspect the actual number of cases is much higher as authorities have yet to introduce widespread testing or contact tracing.
Basra, where health services are notoriously poor, is witnessing an uptick in infections, with nearly 100 new cases in recent days raising the total to 450.
Authorities fear a jump in case numbers could overwhelm Iraq’s dilapidated health system – once the envy of the region but ravaged by decades of conflict and underdeveloped due to state neglect and widespread corruption.
Qassem and his team have dedicated songs to medical staff and other artists have produced skits to show solidarity with those working long hours at Iraqi hospitals.
Iraqi actor Ayad al-Atabi, (L), gets his makeup done on the set of a parody sketch video of Bab al-Hara, an adaptation of an iconic long-running Syrian television drama, in Iraq's southern port city of Basra on April 22, 2020. (Photo: AFP)
One video depicts a young female nurse calling her husband from the hospital, tearfully confessing she was exhausted.
“Stay strong,” he tells her over the phone. “It’s not any tougher than what we’ve already been through.”
Artistic director Abdullah Khaled, 28, considered it an “artistic responsibility” to support medical staff and spread reliable information about the virus.
Another film his team produced features practical tips, including how to disinfect produce and limit outings to one person per household.
Khaled’s team says these videos, viewed thousands of times on Instagram, would have more of an impact than the state’s conventional communications strategy.
“Awareness through videos is one of the most important tools we have to persuade people to protect themselves,” said the videos’ 29-year-old director Mustafa al-Karkhy. “These videos are why people stay safe.” -- with Ayman Henna in Baghdad.
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