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Friday, 03 April 2020

Ahly wraps up mega sponsorship deals

Ahly has secured deals that exceed previous contracts to reach nearly LE1 billion in sponsorship

Mahmoud Elassal , Sunday 3 Jun 2018
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Ahly wraps up mega sponsorship deals
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Ahly have signed a record sponsorship deal of LE500 million ($28 million) with Saudi Arabia’s Sela Trading Company as well as signing a mega television broadcast deal of LE400m with Egyptian advertising company Presentation.

The deals come as a score for Ahly’s board headed by football team icon Mahmoud El-Khatib, as it managed to secure deals that exceed previous contracts to reach nearly LE1 billion.

"Signing such deals of LE1 billion is the biggest in Egyptian, Arabian and African football history," read a statement on Ahly's official website.

The Saudi corporation beat competition from rivals Al-Ahram Advertising Agency and Presentation Company, to secure a four-year contract with Egypt’s most successful soccer club.

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