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Egypt to boycott 'pro-Israel' Adidas kit manufacturer
Pharaohs to boycott kit manufacturer Adidas due to company's sponsorship of Jerusalem marathon, despite potential 1.7 million euros per year financial impact
Karim Farouk, Thursday 19 Apr 2012
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Egypt
File photo: Egypt's players pose before their friendly soccer match against Kenya in Doha (Photo: Reuters)

Egypt Football Association (EFA) president Anwar Saleh has confirmed that Egypt will boycott the Adidas sportswear company to comply with the decision of the Arab Youth and Sports Ministers.

"We will boycott the company whatever the consequences. It is not my call, this is a ministerial decision and I cannot ignore it," Saleh was quoted as saying on Ahram Sport.

Earlier this month, Saudi Prince Nawaf Bin Faisal, chairman of the Arab Council of Youth and Sports Ministers, announced during the council’s meeting in Jeddah that "all companies that have sponsored the marathon in Jerusalem, including Adidas, will be boycotted."

Sports apparel manufacturer Adidas was the only non-Israeli sponsor of the race that the sports council consider to be an attempt by "Israel to mislead public opinion into believing that Jerusalem is its capital which is a violation of all UN resolutions."

EFA marketing manager Amr Wahbi has warned of heavy losses that will harm the national team and the EFA if the decision is enforced.

"We will see about 1.7 million euros in losses per year because of this decision. We won't be able to find another sponsor at such a short notice and also because of the current circumstances in Egypt," he said.

Football activities in Egypt have been suspended since the Port Said disaster on 1 February that left 73 dead and hundreds of injured.

The Pharaohs have held training camps in Qatar and the UAE to warm up ahead of the 2013 African Cup of Nations and 2014 World Cup qualifiers.

(For more sports news and updates, follow Ahram Online Sports on Twitter:@AO Sports)

 



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Doug
19-06-2012 12:49pm
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Adidas SHACKLE SHOES
You have seen the new Adidas "shackle shoes"? Make sure EVERYONE does, Adidas SUPPORTS SLAVERY.
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David
21-04-2012 04:38am
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Regarding the Pharaohs' boycott of Adidas sportswear
Those who support the illegal occupier are complicit in the occupation. Well done Pharaohs!!!
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nasser mashadi
20-04-2012 10:26pm
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1.7 million euros in losses per year because of this decision.
This is chicken feed even for a relatively poor country like Egypt. Each Egyptian sports fan could donate a Euro [ 6 ginay] to make up the loss. They could save that not buying brand name sport wear, from any of these oppressive corporations. Come to think of it Prince Nawaf has probably got 1.7 euros in his back pocket.
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