The Spanish club recruited famed avant-garde chef Ferran Adria on Thursday to revamp its youth academy menu. The European champions say the former El Bulli chef will redesign the club’s La Masia meals to “foster healthy eating and exercise” by providing the Catalan club’s future stars with the best possible diet.

It calls its new campaign “We are what we do, we are what we eat.”

The El Bulli restaurant, which had been a difficult reservation to get, closed in July. The avant-garde, three Michelin star restaurant in Catalonia created imaginative dishes such as “vacuumized” mushrooms and vanishing ravioli.