Juventus' new logo is being criticized on social media.
The stark badge featuring a J in white and black in the shape of a shield contrasts sharply with the old badge, an oval crest in traditional white and black stripes with a charging bull.
Club president Andrea Agnelli says, ''This new logo is a symbol of the Juventus way of living.''
Parodies online have likened the logo to a Chinese letter and a street sign.
Retired tennis player Robin Soderling playfully acknowledged the logo is similar to his own brand.
The logo was presented in Milan late Monday.
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