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Monday, 01 March 2021

Tickets for Champions League most expensive ever

Tickets for this season's Champions League final at Wembley will be the most expensive in history, UEFA confirmed Thursday as officials revealed sharp price hikes for entry to the football showpiece

AFP, Thursday 17 Feb 2011
Champions League
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Views: 1250

While the cheapest tickets sold via allocations to clubs will be 80 pounds (129 dollars/95 euros), the cheapest on general sale "category three" will cost 176 pounds (284 dollars/209 euros), which includes an administration fee.

Speaking at UEFA's ticket launch at London's City Hall, director of competitions Giorgio Marchetti said the prices were consistent with comparable top-tier sporting events such as the World Cup final.

"The prices are based on the type of event and when you compare it to other events we don't think that the Champions League final is overpriced," Marchetti said. "We do not want to squeeze every single penny out of the market.

"Last year there was already a significant increase compared to the previous editions but it's nothing to do with being in London and it is still priced below comparable events."

UEFA said 11,000 tickets for the May 28 showpiece go on general sale at 300 pounds, 225 pounds and 150 pounds with wheelchair entry costing 80 pounds.

An undisclosed number of 80 pound tickets will be available among the 25,000 tickets being allocated to each club in the final.

The "category three" ticket prices have nearly doubled since Manchester United played Barcelona in the 2009 final in Rome, when they cost 80 pounds.

However Marchetti defended the price increases as "fair."

"This is the market price. Do you think we would have trouble filling Wembley if the prices were higher? You think it would be different?," he said.

"We try to strike a balance between the interest of the supporters and the interest of the event. Why should we price the tickets lower than what we think is a fair level?"
UEFA are expecting income from the Champions League final to exceed 14 million pounds, 3 million pounds more than last year's final.

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