The cultural centre, Darb 1718 in Mar Girgis will host a two-hour fashion seminar on colours and trends for Autumn and Winter 2011/12, by Patti Carpenter, who has worked with the likes of Ralph Lauren.
Every month ATA has had a show, but have slowed down during the summer due to the complications with the revolution.
“Definitely, the producers were affected by the revolution. That’s why we are doing much effort to get them orders - especially that people all over the world appreciate the revolution and would like to support those artisans,” says Perihan El Ela, product development and design manager at ATA.
Patti Carpenter and Darb 1718 are collaborating with Aid to Artisans, who supports and works with artisans all over Egypt since 2009, including Cairo, Alexandria, Kafr El-Sheikh, Dakhaliya, Fayoum, Assiut, Beni Suef, Minya, Sohag, Sinai etc. ATA's trend-forward designers offer expertise on foreign markets and related industries.
The world's support for Egypt’s revolution is expected to bring interest to their booth at the New York International Gift Fair, 13-17 August.
On 28 July ATA will facilitate a webinar to explain the logistics of getting the product “out there” in an invitation-only seminar for designers who are currently in production and considering exporting.
For more information on the fashion and colour trends seminar on Sunday 10 July, click here.