A home-grown Egyptian fashion designer, Malak El Ezzawy proved yesterday at her desfile at the Dubai Fashion Week that she has something for every woman. Whether it’s short and eye-catching, long and princess-like, saturated or creamy cool, she’s made wearable pieces designed for every donna.
In step with the colours of the season, she relies on bright yellows, pastel and bold greens. On the other hand, the subtle tans and creams of the seasons are also on her palette, occasionally reaching into pinks. Another proof of her watchful eye is her version of the now popular Greek goddess. Meanwhile, one of her dresses takes a fun step outside of the trends, taking what could have been a plain pastel mauve mini and adding some fringe to it, making it come to life as it jingle jangles before your eyes. Add to it a seasonally-appropriate yellow belt and she really notched up the I-can't-take-my-eyes-off-it factor.
The diva inside of Malak, of course, couldn’t resist having a few red gowns boldly brush down her runway. Even the little black dress made an appearance, in the form of the 80’s black-and-white, but with a Malak-twist. She keeps it daringly short - with black lace on the bodice no less – and lightens it up with an asymmetrical, white puff skirt and an asymmetrical train that almost reaches the floor.
One, bright, multi-colour tassel as an earring is her choice of an accessory, counter-balanced by a large pastel flower, set in romantic loose ringlets of hair. Ooh la la, la femme!
Chiffons, organzas, tulles and pastels - all the “tools” of the 80’s. Something of her signature style is that although she has short dresses for those confident enough for the not-so confident, she allows shy legs some reprieve by hanging generous amounts of sheer fabric to around them. In some cases, the same sort of glamorous 1950’s shawl hangs from the back or the shoulders. Such a noticeable trend begged the question:
Ahram Online in an interview right after the desfile:It seems like you’re keeping in consideration the end-wearer, when you mention that you’ve designed something for people who feel shy to wear something short, for instance. Is that because of cultural reasons?
Malak El Ezzawy:Well, yes, there are some women who don’t feel comfortable wearing things in a certain way.
AO: The store that you have off of El Batal Ahmed Aziz Street; is it your collection entirely or did you inherit it from your grandmother?
ME: Yes,I took the bottom floor and my grandmother has the second floor. My grandmother still designs, she’s been doing it for like 20 years.
AO: So how long did it take you to get to this point where you really feel the timing is ready to do a big, international show?
ME: It wasn’t planned [she says, with an excited smile]. I just take the opportunities as they come.
AO: How many shows did you do in Egypt?
AO: The materials that you used, such as tulle, chiffon, etc. Are you harkening to a different time/decade? Or is it just because you like these materials?
ME: I like things like organzas and tulles, etc. Some of the materials I used are more classic, whereas others were to add the fun.
And of course, the question she answered 10 times from the press: her inspiration was her desire to put together a fun collection, but that still had classic pieces that suited all her clients.
The purposefuly sloppy, bright paint buckets in the centre of the runway and the colourful backdrop projection are just a couple of touches that added to her light, fun collection that highlighted a woman’s curves.