Last Update 16:54
Monday, 23 October 2017

Brexit looms over London catwalk as overseas brands take spotlight

Amid pleas from local fashion industry to protect the city’s international outlook

Reuters , Sunday 17 Sep 2017
Reuters
Richard Malone, London Fashion Week(Reuters)
Share/Bookmark
Views: 1996
Share/Bookmark
Views: 1996

London kicked off fashion week on Friday to pleas from the local fashion industry to protect the city’s international outlook as uncertainty about Britain’s impending departure from the EU hung in the air for the second year in a row.

Five days of catwalk shows include a wide array of British talent with star turns by high-profile international brands Emporio Armani from Italy and U.S. designer Tommy Hilfiger.

“Our industry, our businesses, our creatives and our talent are international – literally in citizenship, but also in outlook,” said Caroline Rush, CEO of the local industry body, the British Fashion Council.

The fashion industry wanted tariff-free access to the EU, “friction-less” borders and government support for bringing international talent to Britain.

“Our plan really is to champion the creative industries in London,” Justine Simons, London’s deputy mayor for culture and the creative industries, told Reuters.

“We have a Brexit task force and we’re talking with the government about how we get the best deal for the creative industries.” 

London’s fashion event will feature around 90 shows and presentations, as well as a designer showcase for domestic and international trade buyers and media.

Hilfiger’s event - dubbed Tommynow - closes the festival on Tuesday and comes on the back of high-concept shows in New York and Los Angeles during which the label effectively built amusement parks, complete with a Ferris wheel in New York.

The event will also see the labels increasingly adopt the “see now, buy now” model, where clothes seen on the catwalk are available to consumers online immediately after the show.

Brands including TopShop, Tommy Hilfiger and Burberry will be doing “see now, buy now” shows in London.

Online retail giant Amazon is seeking to go a step further, teaming up with former Diesel creative director Nicola Formichetti’s Nicopanda label to offer delivery of items to some customers in London within an hour. 

Short link:

 

Email
 
Name
 
Comment's
Title
 
Comment
Ahram Online welcomes readers' comments on all issues covered by the site, along with any criticisms and/or corrections. Readers are asked to limit their feedback to a maximum of 1000 characters (roughly 200 words). All comments/criticisms will, however, be subject to the following code
  • We will not publish comments which contain rude or abusive language, libelous statements, slander and personal attacks against any person/s.
  • We will not publish comments which contain racist remarks or any kind of racial or religious incitement against any group of people, in Egypt or outside it.
  • We welcome criticism of our reports and articles but we will not publish personal attacks, slander or fabrications directed against our reporters and contributing writers.
  • We reserve the right to correct, when at all possible, obvious errors in spelling and grammar. However, due to time and staffing constraints such corrections will not be made across the board or on a regular basis.
Latest

© 2010 Ahram Online.