Amuse, a brand new and exclusive lifestyle concept store, has opened in Cairo.

The highly anticipated boutique will house diverse and versatile products. Selling everything from clothing, jewelry, home accessories, books, in a 500-square metre former acting studio, Amuse aims to fulfill the needs of every fashionista in town.

With its rough yet glamorous industrial style design, vibrant colors and astounding merchandising, Amuse presents a careful selection of brands from well known international designers.