The ministry of antiquities is launching a new initiative in collaboration with hotels to promote museums and archaeological sites.
Elham Salah, head of the ministry’s Museum Department, told Ahram Online that the initiative started this week at one of Egypt's hotels, where a large advertisement was placed in the lobby.
The banner shows photos of the Museum of Islamic Art’s collection, its opening hours and a map of some of the country's archaeological sites. A collection of brochures about the museum will also be put in every room of the hotel.
"If the initiative proves success it will be extended to all hotels around Egypt," Salah said.