Last Update 21:11
Friday, 20 September 2019

Egypt in Times Square

Nevine El-Aref , Friday 23 Aug 2019
Views: 1938
Views: 1938

For 30 days, starting mid-August, an image of Egyptologist Zahi Hawass appears on one of the largest digital billboards in Times Square, in the heart of New York City, inviting Americans to visit Egypt and enjoy its unique heritage and culture.

Hawass is one of the world’s most recognisable Egyptologists, writes Nevine El-Aref. He has served as secretary-general of the Supreme Council of Antiquities and became minister of antiquities when the position was created in 2011.

An National Geographic explorer, Hawass has received multiple awards including the Egyptian State Award, first degree, for his work on the Sphinx restoration project, and

the American Academy of Achievements’ Golden Plate.

Hawass told Al-Ahram Weekly the advertising campaign was the result of a collaborative initiative between Minister of Tourism Rania Al-Mashat and a private ad company.

Times Square is visited by 80 million people during the summer vacation period.

The billboard shows Hawass wearing his signature Indiana Jones hat standing between the paws of the Sphinx, followed by an image of him with the pyramids in the background. The pictures will appear every two minutes as Hawass invites passers-by to visit Egypt to explore the wonders of the ancient Egyptian civilisation, including the Giza Pyramids, Karnak and Abu Simbel temples and the tombs in the Valley of the Kings.

As an Egyptologist, Hawass is best known for his work on the pyramid-builders’ cemetery at the Giza Plateau and in the valley of the golden mummies in Bahariya Oasis. He also spearheaded the royal mummies project.

Egypt  in Times Square

*A version of this article appears in print in the 22 August, 2019 edition of Al-Ahram Weekly

Search Keywords:
Short link:


Ahram Online welcomes readers' comments on all issues covered by the site, along with any criticisms and/or corrections. Readers are asked to limit their feedback to a maximum of 1000 characters (roughly 200 words). All comments/criticisms will, however, be subject to the following code
  • We will not publish comments which contain rude or abusive language, libelous statements, slander and personal attacks against any person/s.
  • We will not publish comments which contain racist remarks or any kind of racial or religious incitement against any group of people, in Egypt or outside it.
  • We welcome criticism of our reports and articles but we will not publish personal attacks, slander or fabrications directed against our reporters and contributing writers.
  • We reserve the right to correct, when at all possible, obvious errors in spelling and grammar. However, due to time and staffing constraints such corrections will not be made across the board or on a regular basis.

© 2010 Ahram Online.