'New Life' initiative to employ the hearing-impaired in restaurants
Sama Osama, Monday 21 Oct 2019
Americana company will train a number of hearing-impaired youth to hire them in one of its branches


The Ministry of Social Solidarity signed on Sunday a cooperation protocol with the Egyptian Company for International Touristic Projects - Americana to launch the “New Life” initiative.

According to the initiative, Americana company will train a number of hearing-impaired young people and employ them in one of its branches operated by a hearing-impaired staff.

Minister of Social Solidarity Ghada Wali said she hoped the branch would be the beginning of a series of shops in other governorates operated by people with special needs.

She stressed the importance of the private sector’s role in social protection, which includes financial support, education, training and employment, and that this role guaranteed "a new life full of hope and dignity" for people and helped them in achieving economic independence.

Wali pointed out that the state focused on the problems encountering the hearing-impaired, and that it took multiple measures to help them, such as the country's early detection initiatives, organising health convoys and integrating them in schools and universities by providing interpreters and escorts to 270 hearing-impaired students.

Mohamed Hassan, managing director of Americana, said the company had a vision for its social responsibility, and that it implemented a number of initiatives with government agencies.

He added that the company had four restaurants operated by hearing- and speech-impaired staff and that it had a comprehensive system for training young people and providing them with skills and experience.

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