Egyptian actor, writer and TV presenter Ahmed Amin has urged his fans to attend the theatre shows he is kicking off on Thursday under the name 'Amin and Partners'.
Part of Amin's long-term project, which aims to shed light on new talents, 'Amin and Partners' is set to stage a new play every weekend (Thursday and Friday) at MUST Opera House in 6 October City, and will be screened on DMC TV channel.
Produced by Mohamed Gebeily and directed by Alaa Ismail, the 13-show series, which starts with 'Al-Morgeha' this weekend followed by 'El-Zefer Lel-Entag El-Fanny' the weekend after, will be carried by the crew from his famed TV show 'Al- Plateau'.
A large marketing campaign, including internet, TV and outdoor advertisements, has kicked off to market the artist's first professional theatre experience.
"My first experience ever in the arts was the university theatre. I spent years doing different things before I decided to stop all my work to do the thing I love. I discovered then that acting, and especially on stage, was the thing that made me happy," Amin told Ahram Online on Monday ahead of his premier.
Amin, a fine arts graduate, originally showed success in journalism in managing a kid's magazine for years, which led him to write the successful 3D animation series 'Bassant & Diasty'.
After some experience in creative advertising and appearing in a few independent films as an actor, Amin gained fame by posting his online homemade video series '30 seconds' four years ago. In the series, he mocked a few trending topics in monologues that quickly encouraged a telecom company to sponsor an expanded version named 'El-Break,' which was developed later into the hit TV programme 'Al-Plateau'.
A few successive seasons of 'Al-Plateau', in which Amin showed his talents in acting and singing in addition to his stand-up-comedy style of improvising, proved to be his screen success, gaining millions of fans with a lot of his quotes and facial expressions becoming a trend on social media memes.
Amin's last hit was the Ramadan season's comic TV series 'Al Wassiya', assisting another TV star who has much in common; Akram Hosni, being among the most successful shows of the year with his character 'Semsem,' which led many comic illustrators to portray him. Even the character's shirts became a trend.
"Our success in the past few years in acting through TV shows and drama series was a big push for ‘Amin and Partners’ to become a start of a long-term project, aims to introduce young talents to the crowd, that we already started with searching for talents in universities theaters," Amin added.
Inspired by the success of the controversial theatrical TV show by Ashraf Abdel-Baki 'Masrah Masr', private theatre production in Egypt is seeing some noticeable activity this season for many reasons including the recent legislation that has caused a limiting of TV drama production.
While Mohamed Sobhi is back with his latest play 'Khebetna', Mohamed Henedy is breaking-records with '3 Ayam Fil Sahel' produced by Cairo Show, a new theater production entity which revealed that it is planning five plays this year, including one for Amin's buddy Hosni in addition to a national rendition of Shakespeare's 'King Lear' by Yehia El-Fakharny.
"Overconsumption of content being on the rise in this age of digital media is the main reason why 'Amin and Partners' is a live experience. We want to enable our audience to live and contribute to a real experience through being a part of this show,” Amin concluded.
Thursdays and Fridays
Cairo Opera, MUST Opera House, 6 October City
For more arts and culture news and updates, follow Ahram Online Arts and Culture on Twitter at@AhramOnlineArts and on Facebook at Ahram Online: Arts & Culture