Will the 2020 US election heal or deepen ‎divides?‎

James Zogby
Monday 11 Nov 2019

If Democrats are to not only win, but erase the divide and change politics, they must break from their narrow focus and speak to the crowd that Trump has co-opted

For a growing number of Americans on ‎both sides of our ever-deepening political ‎divide, the 2020 presidential election has ‎become a critical contest about the future of ‎our country. While so many significant ‎policy concerns are at stake in November ‎‎2020, this will be an election about Donald ‎Trump and what he has done to our politics.‎

There can be no doubt that, by any ‎measure, Donald Trump has been the most ‎outrageous president in our history. In fact, ‎it is a role he appears to relish. It isn’t just ‎the policies he has pursued. It is the way in ‎which he has exacerbated the polarisation of ‎our society and coarsened our political ‎discourse.‎

Ever the performer, he has used his rallies ‎to incite against his opponents, resorting to ‎name-calling and even vulgarity to denigrate ‎them. In addition, he has used his tweets ‎and engagements with the press to the same ‎end. Despite the discomfort this has brought ‎to more staid members of the Republican ‎establishment, they have, for the most part, ‎held back from criticising his behaviour, in ‎part because they fear incurring his wrath ‎and/or ridicule.‎

It’s important to understand, however, ‎that there is method to this madness. What ‎Trump has intuited is the anger of a ‎significant portion of the American ‎electorate that has been squeezed by a ‎changing economy, threatened by cultural ‎forces beyond their control, and ignored by ‎political elites in both parties.‎

Whatever they are called, whether it’s the ‎white middle class or white working class, ‎this is the base to which Trump has played. ‎And he has played them well. He has ‎condemned both trade deals that he ‎maintains have sent their factory jobs to ‎Mexico and China in search of cheaper ‎labour, and environmental regulations he ‎claims have cost them their mining jobs. He ‎has railed against immigrants whom he says ‎have displaced hard-working Americans, ‎and the “coastal elites” who have looked ‎down their noses at ordinary folks, scorning ‎their values and ignoring their aspirations. ‎And he has preyed on people’s fears and ‎insecurities by scapegoating Mexicans and ‎Muslims.‎

When Trump says he’ll “Make America ‎great again” (MAGA), his base understands ‎this as recapturing the country’s lost glory, ‎while at the same time evoking a ‎romanticised past of quiet middle class ‎neighbourhoods free of crime, where work ‎was plentiful, and opportunities were ‎available to all who “played by the rules”.‎

There are, to be sure, problems galore ‎with both this messenger and the message. ‎If anything, Donald Trump is the ‎embodiment of the very “coastal elites” he ‎derides. His business practices, values and ‎lifestyle are not those of his base. His ‎bankruptcies have left tens of thousands out ‎of work and his resorts have regularly hired ‎undocumented cheap labour. His and his ‎daughter’s product lines have moved their ‎operations overseas. And the policies he has ‎pursued have benefited the wealthy and ‎only increased income inequality. But none ‎of this has mattered to his base, because he ‎speaks directly to them and has convinced ‎them that he alone understands them and ‎will fight for them. Hungry for a saviour, ‎they have latched onto him as their “last, ‎best hope” to improve their lot in life. As a ‎result, they see attacks on his presidency as ‎threats to their future well-being.‎

The dilemma now confronting Democrats ‎is how to respond to this Trump challenge. ‎On this, the many 2020 candidates and the ‎party, itself, are not of one mind. All are ‎agreed that Trump’s behaviour is to be ‎condemned and that moving forward with ‎impeachment is a national priority and a ‎constitutional imperative. But what about ‎the divide and how to relate to Trump’s ‎base? Here there are divergent views.‎

Some appear to see no need to address ‎this concern. They simply want to defeat the ‎man, send him packing and restore a ‎Democrat to the White House. Others ‎believe that the way forward is to heal the ‎divide by preaching a message of unity and ‎civility.‎

But while winning will obviously be an ‎important goal for Democrats, governing in ‎a post-Trump America is a critical concern ‎that cannot simply be pushed aside. We ‎have seen the dysfunction created by hyper-‎partisanship. When either party has ‎controlled both the legislative and executive ‎branches of government, bills get passed, ‎but rancour only grows. Recall the “Tea ‎Party” reaction to Obama and the ‎‎“Resistance” that greeted Trump. Winning, ‎by itself, won’t do the trick. Changing our ‎politics and the governing coalition is what ‎is required to move the country forward.‎

What polling makes clear is that our ‎political divide isn’t just partisan. It’s really ‎demographic. For too many election cycles, ‎political consultants using advanced data ‎mining have identified target constituencies ‎and directed their messaging and outreach ‎efforts to reach them. For Democrats this ‎has meant focusing on what has become ‎known as the “Obama coalition,” including ‎young voters, “minorities,” educated ‎professional women, etc. Republicans, on ‎the other hand, have directed their outreach ‎to their base: the wealthy, of course, and ‎white, “born again,” non-college educated ‎and rural voters. Democrats condemned ‎inequality, promoted diversity and ‎tolerance, and proposed a range of social ‎programmes designed to meet the needs of ‎the most vulnerable. For their part, the ‎Republican mantra has been “smaller ‎government, lower taxes,” coupled with a ‎number of social issues (from abortion to ‎anti-gay rights) to appeal to their voters.‎

In all of this, white working-class voters ‎were left behind. The Democrats, who had ‎been the champion of the working class, ‎appeared to abandon them with their focus ‎on a “liberal social agenda”. Meanwhile, ‎Republicans worked to lure them away from ‎the Democrats by denouncing that same ‎‎“liberal social agenda.” What Trump did ‎was couple the traditional Republican ‎message with an appeal to the left behind ‎middle class. He spoke to their anger and ‎frustration and turned them into his MAGA ‎movement.‎

If Democrats are to not only win, but ‎erase the divide and change politics, they ‎must break from their narrow focus on their ‎base and speak to the crowd that Trump has ‎co-opted. The strategy they have pursued of ‎focusing exclusively on increasing the voter ‎turnout of their base, and directing their ‎anger at Trump, may win an election, but it ‎will do nothing to change and expand the ‎governing coalition. They need to be able to ‎continue to appeal to their base, while also ‎speaking directly, as Trump has done, to the ‎anger and frustration of the left behind ‎working class of all races. Winning and ‎transforming American politics means ‎adopting a “both/and” instead of an ‎‎“either/or” approach to politics. Ignoring or ‎just trying to get more votes than the “other ‎side” will only perpetuate the divide. And ‎lame calls for unity and civility fall flat ‎when people are hurting, frustrated and ‎mad. ‎

Only by recognising that hurt, ‎acknowledging that frustration and sharing ‎that anger can voters become unified around ‎an agenda that speaks to all Americans ‎across the divide. Maybe then we can begin ‎to heal.‎

*The writer is president of the Arab ‎American Institute.‎

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