Love, poetry and emotions evoked from Azza Fahmy's latest Mother's Day innovations

Ingy Deif, Monday 20 Mar 2023

As millions of Egyptians wait to mark Mother's Day on 21 March, acclaimed Egyptian jeweller Azza Fahmy launches her latest collection adorned with words and motifs of love for mothers.

Azza Fahmy creations for moms


In her latest four-piece creations dedicated to motherhood, Amina Ghali, the head of design, uses the brand's signature mix of gold and silver sterling as well as encrustations of diamonds and precious stones to present designs that are adorned with calligraphic words of compassion.

Celebrating the irreplaceable bond between mother and child, the capsule collection with the brand's signature techniques comprise a matching necklace and bracelet set, earrings and a ring.

The Endearment necklace and bracelet feature floral motifs and circular shapes, adorned with Arabic words meaning "love,” "endearment” and "mercy." These sentimental inscriptions symbolise a mother’s affection and devotion.

Botanical motifs appear in the Floral Stud Earrings, a timeless pair of handcrafted studs that can be stacked or worn alone.

The last piece is a ring, inscribed with words by Bayram Al-Tunisi, sung by Umm Kulthum, and composed by Zakaria Ahmed. It reads: "Wishing you joyful times, my beloved." These words capture the fondness shared by every mother and child, in which both aspire to ensure the happiness of the other.

More than half a century ago, the Cairo-based jeweller Fahmy ventured as an apprentice into the male-dominated workshops of Khan El-Khalili, learning all about the craft of centuries-old-jewellery making.

She then started her workshop with a handful of workers, aiming to tell stories of heritage and culture through her creations, before launching her own line and eventually becoming one of the most famous Egyptian jewellery designers,

She has collaborated with famous names on the catwalk, among whom was renowned designer Mathew Williamson in 2013.

Now, Azza Fahmy is acclaimed worldwide not only for her designs that rely profoundly on research, but also the manifestation of the Ottoman craftsmen hierarchy, which had been sustained in Egypt for centuries.

In her workshop, where Ghali heads the design, craftsmen are ranked according to seniority and experience into three categories: master (osta), handyman (snaiei), and young workers (sabi). And so the skilled trade is preserved and passed on.

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