End-to-end payment provider Tafweela launches in Egypt

Doaa A.Moneim , Tuesday 13 Feb 2024

Tafweela, an end-to-end payment ecosystem targeted at corporate fleets, announced on Tuesday its launch in the Egyptian market.

Marwan El Shayeb
Marwan El Shayeb, Founder and CEO of Tafweela pose for an image.


Aligned with Egypt’s digital transformation objectives, Tafweela will provide businesses with a seamless tap-and-go system, enabling corporate vehicles to become a convenient and efficient payment method.

The service is an end-to-end vehicle payment gateway that provides a comprehensive suite of tools and services, including fuel payments, maintenance, insurance and roadside assistance.

Marwan El-Shayeb, the company’s founder and CEO, asserted the need for a solution that optimizes fleet management, streamlines operations and reduces operational costs.

Tafweela offers a secure digital payment powered by NFC technology. Near Field Communication (NFC) is a set of short-range wireless technologies, typically requiring a distance of four centimetres or less to initiate a connection.

Fleet managers will benefit from complete visibility and control through detailed spending reports and the ability to set restrictions.

Each vehicle receives a unique digital identity, minimizing fraud and simplifying management processes.

According to Tafweela, the Egyptian market has over 10 million vehicles generating more than EGP 300 billion ($9.7 billion) in annual transactions, but a staggering 95 percent of these transactions still rely on cash.

The company has already forged partnerships with 231 fuel stations across 10 governorates, ensuring widespread accessibility upon launch.

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