Tennis: Saudi investment fund PIF buys into men's tennis in 'strategic' deal with ATP

AFP , Wednesday 28 Feb 2024

Saudi Arabia's Public Investment Fund (PIF) on Wednesday announced a "multi-year strategic partnership" with the ATP, the governing body of men's tennis, extending the kingdom's influence on international sport.

Diriyah tourist
File Photo: Fabio Fognini, of Italy, left, plays against Gael Monfils, of France, at the Diriyah tourist site in Riyadh, Saudi Arabi. AFP

 

In a joint statement, the two bodies said that the partnership marked "a significant shared commitment to enhancing global tennis".

Since 2021, PIF has invested heavily in a number of major sports industries including setting up the LIV golf tour, a rival to the PGA, and purchasing English Premier League club Newcastle United.

The statement did not give details of the amount of the investment which will see PIF become the official naming partner of the ATP rankings.

PIF will also partner with ATP Tour events in Indian Wells, Miami, Madrid, Beijing and the ATP Finals, in addition to the Next Gen ATP Finals, hosted in Jeddah until 2027.

"Our strategic partnership with PIF marks a major moment for tennis," said ATP chief executive Massimo Calvelli in the joint statement.

"It's a shared commitment to propel the future of the sport. With PIF’s dedication to the next generation – fostering innovation and creating opportunities for all – the stage is set for a transformative new period of progress.”

Last year, the kingdom hosted its first ATP Tour event -- the Next Gen ATP Finals in Jeddah -- along with exhibition matches pitting Novak Djokovic against Carlos Alcaraz and Aryna Sabalenka against Ons Jabeur.

In January Rafael Nadal, winner of 22 singles Grand Slams on the men's side, was named ambassador for the Saudi Tennis Federation.

The latest investment with the ATP follows a Saudi bid to secure the WTA Finals in Riyadh, a move that drew criticism from former women's champions Chris Evert and Martina Navratilova while winning the support of current world No.6 Jabeur.

PIF has reshaped the world of golf with the LIV golf tour, a rival to the PGA, and purchased English Premier League club Newcastle United.

It also owns four football clubs in the Saudi Pro League and has spent over $885 million (820 million euros) on some of the biggest names in football to play for its teams.

The kingdom is also set to host the 2034 football World Cup.

But Saudi Arabia has been accused by its critics of "sportswashing" by using sport to improve its international reputation after widespread criticism for its human rights and environmental record.

"Through our collaboration with ATP, PIF will be a catalyst for growth of the global tennis landscape, developing talent, fostering inclusivity and driving sustainable innovation," said PIF's Mohamed AlSayyad.

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