Aswan Int'l Women Film Festival reveals poster of its 8th edition

Ahram Online , Monday 4 Mar 2024

Aswan International Women Film Festival (AIWFF) has revealed the poster of its eighth edition, which is scheduled to take place on 20-25 April.

Aswan Film Fest

 

The poster shows a woman holding a flame, like a wick, as it emerges above her brightly. Her posture resembles that of ancient Egyptian statues: majestic and resilient. However, she also mirrors Arab women and all women across the world, the festival's press release clarified.

"Women are like candles that give light to others. Also, this candle burning represents renewal and life, as women's dark struggles turn into light," Hisham Ali, the poster's designer commented. 

The AIWFF's poster is not just a tool for advertisement, Mohamed Abdel-Khalik, the festival's president, explained to Ahram Online.

"We make sure that our posters carry deeper meanings that reflect the festival and its mission. Often our posters are linked to Aswan, the city, and its culture. We also take care of the artistic aspect of the poster," he added, saying that the poster of the festival's first edition was designed by Nagy Shaker (1932-2018), Egypt's renowned late artist.

"It was also the last poster that Shaker has ever designed."

The AIWFF's posters have also won international awards. Some of them were among the 50 best festival posters as classified by the 'Festival in LA', which organizes the annual competition for international film posters, Abdel-Khalik continued.

"Over the past years, our posters scored a particularly high position in the World's Best Film Festival Posters [by Festival in LA]. The poster of the AIWFF's 6th edition ranked second on the list of best posters in 2022," the AIWFF's president explained to Ahram Online.

Designed by Hisham Ali, the mentioned poster presented women of the South walking in the desert with hopes and dreams, carrying the history of cinema on their heads.



Other posters that scored high on the Festival in LA's listing include those designed by Maha Hamdy (5th AIWFF, 2021) and by Hisham Ali (4th AIWFF, 2020).

The poster for the festival's 8th edition portrays a woman who does not belong to one specific culture.

"We thought that this time we need to get closer to the women across the globe," Abdel-Khalik said while pointing to the strong Egyptian component in the presentation of the woman, in terms of posture, pride, and beauty.

The Aswan International Women Film Festival (AIWFF)  is the first and only Egyptian festival dedicated to women's creativity, and the only festival of this size taking place in Aswan.

The festival's 8th edition will take place between 20 and 25 April, showcasing films made by women and/or tackling women-related issues. The festival will also host numerous filmmakers from Egypt and international scene, who will participate in workshops, seminars and talks.

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