Here in Egypt, we started the first step of a big dream

VINI Egypt Limited was established in late 2017 with a 5-year growth strategy

The company's business began with the introduction of the FOGG brand, which has spread in Asia and the Arabian Gulf since 2009, to the Egyptian FMCG market through non-gas perfume spray products.

VINI Egypt Limited is committed to producing high-quality personal care products that meet the needs and preferences of its customers. The company has invested heavily in R&D research and development to ensure that its products are both high quality and innovative.

The business plan is expanding and after achieving the goals and reaching 6,000 outlets in 10 governorates, in April 2020 the Management adopted a plan to expand business and increase and diversify products. And moving to an area of more than 2000 square meters.

With OSSUM brand and the manufacture of locally made products such as FOGG Air Freshener, we had a wide response to the acceptance of our brand’s products in the Egyptian market.

Real Man was introduced in 2022, marking Vini Cosmetics' expansion into the fine mass fragrance sector for men

 More than 150,000 followers on social media platforms followed the company’s news, which contributed to reaching more than 33,000 outlets in more than 22 Egyptian governorates.

VINI Egypt starts a new chapter and plans to qualify for export and obtain the necessary licenses and certificates for export. And now, the company, VINI Egypt, has a strong presence in both the local and international markets, as its products are exported to several countries in the Middle East and Africa from Egypt.

The management of VINI Egypt was not satisfied with what it had reached, and it began to break sales numbers and reap first place in the sales of the company's regional branches in March 2023 with 80 employees.

The mission worked as best as possible to achieve the vision of VINI Egypt 2030, which is to be the regional business arm of the brand in Africa as a whole.

1st LEADING NON-GAS PERFUME SPRAY:

Vini Egypt’s Perfume Sprays rank as the first most selling brand in Egypt, and continues to gain popularity among consumers for its exceptional range of fragrances

3RD LARGEST PLAYER IN THE PERSONAL CARE CATEGORY:

Vini Egypt has established itself as a formidable force in the personal care industry, proudly holding the 3rd largest market share in the category. 

With an impressive 23% market share, Vini Cosmetics continues to lead and innovate, delivering high-quality products that resonate with consumers. 

90 + LARGE SCALE GLOBAL REACH  

With a strong international presence, Vini Cosmetics and its subsidiaries export its brands to more than 90 countries worldwide, ensuring our products reach consumers across the globe

Yasser Mahmoud Mohamed

Regional Director of Egypt – North Africa

Vini Egypt Limited