The discussions highlighted the impact of digital innovations and the role of social media and advanced technologies in reshaping news production, distribution, and consumption.

AI's transformative impact
 

The GMC addressed how artificial intelligence can transform workflow efficiency by automating routine tasks and analyzing data.

It stressed that artificial intelligence constitutes a tool to complement human work, not replace it.

Moreover, the GMC highlighted AI's transformative potential in predicting trends, shaping news coverage, and driving content strategies within media organizations by leveraging data analytics.

It also touched on ethical issues such as transparency, combating bias, and reducing the risk of disinformation, underscoring the importance of cybersecurity in confronting deepfake technologies and the viral spread of rumours and disinformation.

Fighting disinformation
 

In addition, GMC held a panel discussion on combatting disinformation and fake news on social media platforms.

The discussions explored the impact of algorithms, echo chambers, and the ethical dimensions of content sharing. In addition, this year's edition of the GMC explored ways to combat AI-generated disinformation using AI-based fact-checking tools and leveraging blockchain technology to verify content.

Furthermore, the GMC stressed the importance of media literacy in enabling audiences to distinguish facts and build a society capable of withstanding disinformation.

The Congress also held a session addressing the challenges journalists and reporters face in reporting news from conflict zones. These challenges include ethical dilemmas, journalists' safety, and the media's role in shaping public perceptions and influencing policies related to global conflicts.

Content creation and the young
 

The GMC also dealt with content-creating strategies and ways to tell impactful stories. It also highlighted podcasts' rise and impact on the changing media consumption landscape.

The Congress also focused on changing viewers and listeners' behaviour, the challenges of engaging diverse audiences, balancing algorithm-driven content with creative stories, and preparing future media professionals for a dynamic industry.

In addition, the event explored how digital media could meet the aspirations of younger generations and attract and maintain audience engagement using innovative strategies to deliver content to young audiences who crave immediacy and interaction.

Dr Jamal Al-Kaabi, Director-General of the National Media Office and Chairman of the GMC Organising Committee, explained that this year's event witnessed record success and broad international participation, with 840 media professionals and 218 media institutions from 30 countries.

Al-Kaabi told Ahram Online that this edition of the Congress brought together local and international experts to analyze the media's challenges today.

The experts proposed solutions and developed tools to address them.

Al-Kaabi added that the Congress invited consumers, content creators, influencers, and media professionals.

He revealed that next year's edition of the Global Media Congress will focus on the media's economic power and how the media can harmonize with economic development strategies and play a more significant role in the economy.