The video features MrBeast and three friends exploring the ancient Egyptian wonders in the Giza Pyramids in 100 hours.
Its rapid success marks an unprecedented milestone for the YouTuber's channel.
Accompanied by an expert tour guide, MrBeast and his team were granted unprecedented access to the Giza Pyramids' secret corridors and chambers, which are rarely seen by the public.
The team has uncovered hidden aspects of one of the world's most famous historical sites.
Access to ancient wonders
The Ministry of Tourism and Antiquities has collaborated with MrBeast to facilitate special permits, security arrangements, and logistical support for this venture.
This is one of a few instances where a global content creator has been allowed extensive access to Egypt’s historical treasures.
MrBeast, known for his over-the-top challenges and philanthropic efforts, described the project as one of his most exciting yet.
His team explored the three main pyramids, Khufu, Khafre, and Menkaure, and filmed areas prohibited to visitors.
They even spent nights inside these ancient structures, an experience a few have had the privilege to document.
A tourism boost for Egypt
The Egyptian government’s decision to grant MrBeast access is seen as a strategic move to boost tourism and promote Egypt as a prime destination for international media projects.
The pyramids have long symbolized the country’s rich heritage, but this collaboration offers a new generation of global audiences a fresh, digital-age perspective.
Tourism officials anticipate the video will spark renewed interest in Egypt as a travel destination.
Similar collaborations in the past, such as Will Smith, Tom Hanks, and Morgan Freeman’s visits, have generated widespread engagement and increased global attention to Egypt's historical sites.
MrBeast’s growing legacy
MrBeast has built a reputation for producing high-stakes challenges, charity-driven content, and visually stunning projects that captivate millions of viewers.
His ability to turn ambitious ideas into viral content has made him one of the most influential YouTubers, with nearly 360 million subscribers.
This Giza Pyramids project continues MrBeast's tradition of pushing creative boundaries. It offers his audience an exclusive look at one of history’s most iconic wonders.
The video is poised to be one of his biggest hits yet, shedding new light on the Giza Pyramids and reinforcing Egypt’s status as a must-visit destination.
Tourism growth strategies
Tourism is one of Egypt’s key sources of foreign currency, along with remittances from Egyptians abroad, the Suez Canal revenues, and foreign direct investments.
In 2024, Egypt attracted 15.7 million tourists, surpassing the 2023 record of 14.9 million.
A recent UN Tourism report ranked Egypt first in Africa for tourism revenues in 2024, with a record $14.1 billion.
The Egyptian government has developed a national tourism strategy for attracting 30 million tourists by 2028.
In July 2023, the country allocated EGP 50 billion to support the tourism sector by building and operating new hotel rooms.
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