Fawry launches ‘Fawry Business’ to drive companies’ digital transformation

Doaa A.Moneim , Wednesday 12 Feb 2025

EGX-listed Fawry, one of the leading electronic payment solutions providers in the Egyptian market, launched Wednesday "Fawry Business," a platform designed to support the digital transformation of businesses across Egypt.

Fawry

 

The announcement was made during a press conference Fawry held.

The new platform provides a comprehensive suite of tools to streamline financial operations, enhance efficiency, and empower companies to thrive in an increasingly digital economy.

It provides an integrated system for managing electronic receivables and payments, corporate and individual cards in collaboration with Banque Misr, and financing solutions tailored for small- and medium-sized enterprises (SMEs).

Additionally, the platform offers an investment opportunity through the Fawry Daily Fund, which allows companies to earn daily returns of up to 23 percent annually on their working capital.

Micro, small, and medium enterprises (MSMEs) drive Egypt’s economy, representing 90 percent of the private sector, 43 percent of GDP, and 75 percent of the labour force, according to the Micro, Small, and Medium Enterprises Development Agency (MSMEDA) data.

Meanwhile, a new Visa report revealed that 33 percent of SMEs in Egypt struggle with a lack of access to finance, and only 15 percent of these enterprises have adequate access to finance. Their outstanding loan portfolio stands at $11 billion.

It also includes tools for managing human resources (HR) and payroll, financial operations, sales, and procurement, providing businesses with a centralized solution to simplify their day-to-day operations.

Fawry Business mainly targets the industries of manufacturing, healthcare, education, retail, logistics, and real estate. Its HR system, for example, enables companies to track employee attendance via geolocation, manage overtime, process payroll, and handle employee requests efficiently.

Smooth financial flow!
 

For financial management, the platform offers real-time tracking of receivables and payments, allowing businesses to optimize cash flow. It also provides electronic payment solutions, including the Fawry Corporate Card, with built-in spending controls, and the Tap N Pay app, Egypt’s first locally developed Soft POS solution that allows merchants to accept payments using their smartphones.

The platform also offers financing solutions with fast approval processes, flexible repayment plans, and simplified application procedures, making it easier for SMEs to access the funds they need to grow.

Ashraf Sabry, CEO and managing director of Fawry, emphasized the platform’s role in supporting Egypt’s digital transformation.

“Egypt’s economy is evolving rapidly, and businesses need advanced, innovative solutions to stay competitive. With Fawry Business, we aim to provide the tools and services that enable companies to manage their operations more efficiently and achieve sustainable growth,” Sabry stated.

Sabry added that the platform reflects Fawry’s commitment to driving financial inclusion and supporting the growth of Egypt’s SME sector, a vital component of the country’s economy.

He also noted that to ensure its solutions meet the needs of Egyptian businesses, Fawry has invested in local companies such as CodeZone, VCFO, and DIRAC. These partnerships enable Fawry to leverage local expertise and develop tailored solutions that address the unique challenges faced by Egyptian entrepreneurs.

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