The expansion follows last year's introduction of various mobile payment methods to improve access to global products.
AliExpress, an online retail marketplace owned by the Chinese Alibaba Group, was launched in 2010. It connects consumers worldwide with sellers primarily based in China who offer a wide range of products, including electronics, fashion, home goods, toys, and more.
What do we expect?
Beginning this March, AliExpress will enable local currency payment in Egypt, South Africa, Algeria, Ethiopia, Morocco, and Tanzania to provide a more seamless and secure payment experience for local consumers.
The expansion aligns with AliExpress's largest annual promotion, which runs from 17 to 26 March. During this period, consumers can benefit from numerous coupon offers while paying in their local currency.
AliExpress has made significant strides in logistics, allowing users in South Africa, Kenya, Morocco, Nigeria, and Tanzania to receive their cross-border orders in as fast as 10 days.
The company has opened its first African showroom in Ethiopia, where wholesale buyers can explore curated product selections and place orders in person.
Bonny Zhao, director of AliExpress Business, highlighted the company's commitment to making global e-commerce accessible and enjoyable for African consumers through these initiatives.
Key features of AliExpress
AliExpress allows users from various countries to shop for products directly from international sellers, often at competitive prices.
Moreover, the platform features millions of products across numerous categories, making it a popular choice for online shoppers.
AliExpress also offers buyer protection policies, including guarantees for refunds and safe transactions, to enhance consumer confidence.
Overall, AliExpress is known for its affordability and variety, which makes it a destination for consumers looking for unique products worldwide.
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