The Armed Forces hosted the Iftar banquet, which was attended by high-level figures, including Prime Minister Mostafa Madbouly, Commander in Chief of the Armed Forces General Abdel Mageed Saqr, Grand Imam of Al-Azhar Ahmed El-Tayyeb, and Pope of Alexandria and Patriarch of the See of St. Mark, Pope Tawadros II.
The president emphasized the importance of “incorporating authentic Egyptian values and morals into film and TV” while combating content that incites violence and crime or promotes verbal vulgarity and behavioural deviation.
In response, Ahmed Al-Moslemany, chairman of the National Media Authority (NMA), announced that the convention will be held in April at the NMA's headquarters — Maspero.
The convention will bring together writers, directors, producers, psychologists, sociologists, politicians, and economists. Attendees will also analyze the influence of the content on viewers.
Additionally, recommendations will be provided to relevant institutions to guarantee the creation of impactful and meaningful content.
This initiative aligns with the Maspero Returns strategy, which seeks to restore Egypt's prominence in regional media and cultural production while repositioning Maspero as a global centre for creativity and storytelling.
El-Sisi praised actor Sameh Hussein’s Ramadan programme Qatayef and emphasized the importance of constructive and beneficial media.
Qatayef delivers impactful religious messages that are 5 to 10 minutes long and resonate with audiences from diverse backgrounds.
The episodes delve into interpersonal relationships, life perspectives, religious approaches, and personal growth.
Hussein, 49, rose to fame for his role in the sitcom series Ragel W Sit Sitat (A Man and Six Women 2006-2016).
He is best known for participating in the films Lakhmet Ras (2006), Code 36 (2007), El-Dada Doudy (2008), and H Dabour (2008).
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