File Photo: HCFI building headquarters. Photo courtesy of Cairo24 website.
The move marks a significant shift for the state-owned behemoth, which operates under the Ministry of Supply and oversees 22 specialized production firms, alongside stakes in several others.
According to a statement reported by Ahram Arabic Gate, the initiative aims to increase accessibility to HCFI’s wide-ranging product portfolio — including food items, personal care products, and other consumer goods — by tapping into the growing reach of e-commerce.
“The collaboration underscores the importance of private sector partnerships and the adoption of modern digital marketing strategies,” the company said.
HCFI stressed its intention to deliver high-quality, Egyptian-made goods to a broader consumer base, and reiterated its commitment to future partnerships with major commercial players and global e-commerce platforms.
The move also aligns with Egypt’s wider digital transformation agenda, which includes modernizing distribution networks and promoting locally produced goods in online marketplaces.
Online shopping has seen rapid growth in Egypt, driven by rising internet penetration and shifting consumer behaviour.
The country’s e-commerce market was valued at $9 billion in 2024 and is projected to reach $18.5 billion by 2029, according to Amazon Egypt CEO Omar El-Sahy in comments to Asharq Bloomberg.
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